Current college freshman are more concerned about academic quality and affordability than they have been in decades. Sixty-three percent of students said academic reputation was a very important factor in selecting a college, an increase of 5.6 percent points from 2006. Thirty-nine percent cited financial-aid offers as key in their selections, a rise of 5.1 percentage points. And 52 percent listed "graduates get good jobs" as a top reason for their college choices, up 2.6 percentage points.
More than 270,000 freshmen at four-year institutions completed the annual survey conducted by the Higher Education Research Institute at UCLA.
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